Apostrophe now

While looking for a present yesterday in a bookstore on High Holborn, London, I consulted the store directory, which read:

Basement: Childrens Books

In a bookstore. A place where you might go to get some learnin' about how to punctuate words right and stuff. Innit. Sweet screaming Jesus, if we can't even rely on a national chain of bookstores to punctuate its store livery correctly, then I think the end is surely nigh.